Dive summary:
- The ComScore 100, a list of the top websites by traffic, reveals some some interesting facts about the digital world; here are five facts that might surprise you. [see full list at Digiday]
- Topping the list of unexpected is that giant retailer Walmart ranks higher on the list of unique pages views than the New York Times.
- Although many consider MySpace an online graveyard, the site still makes the list this year at 92, beating out even Hulu at 95.
From the article:
"Habits are hard to change and the ComScore 100 has several sites that we’ve been visiting since before the dot-com bubble burst. Four of the top 20 sites were initial Web darlings — Ask.com (1996), eBay (1995), About (1995), and AOL (1991 — the AOL as we know it). AOL is still big. How big? It ranks No. 6 with 114.5 million uniques. Ask sits at No. 14 with 71 million uniques. eBay, at No. 15 with 70.9 million uniques and About, at No. 17 with 67.1 million uniques are right behind. Not to be left out of the mix, travel site Expedia, founded in 1996 as a Microsoft site, still gets 20.9 million uniques and lives at No. 72 on the ComScore 100. These sites show that utility — not content — is the King of the Internet."
