Dive Brief:

• The Consumer Electronic Show happening this week in Las Vegas is a hub of tech gadgets, but some of the most innovative firms on the floor are producing services to run on the gadgets. 
• MediaLink has pulled together a top five list of tech firms that marketers should be watching at the show. 
• The five firms with the most innovative services for marketers are: Imgur for becoming one of the most popular photo-sharing sites on the web; InMoji, a messaging service that uses branded emojis and stickers; FourSquare, for being a pioneer in targeting consumers; RetailMeNot, a popular digital coupon app; and Pecabu, which is creating the first targeted 'out-of-home' network.

Dive Insight:

CES started out as a tech show free-for-all, but as technology and marketing become more intertwined, the show has become a must-attend for marketers. Stayed tuned to Marketing Dive throughout the week as marketing news breaks out of Vegas.