Dive summary:
- To remain culturally relevant to a constantly plugged in audience, marketers need to overcome five obstacles that are standing in the way of real-time content marketing. [see full list at Digiday]
- To stay in real time, one of the first things marketers must do is bag the legal review of all content as it is too slow.
- A big step to staying relevant in a 24/7 content cycle is to realize real-time content is not a fad and to change future strategies accordingly.
From the article:
"Real-time content marketing isn’t a fad; it’s a new twist on advertising that is born out of necessity. Advertising has always been about remaining culturally relevant, and a brand can’t do that when millions of people are all talking about the same thing and a brand is either nowhere to be found or talking about something else. Nobody wants to come off as socially awkward, especially in an age where social networks are so influential to culture."
