Dive summary:
- Social media can be an excellent marketing tool if properly executed, but if your business isn't up to the task, it might be better to skip social media; there are five main reasons you should consider skipping certain social networks. [see full list at Marketing Day]
- The number one indicator that you should skip social media would be if you cannot update your pages regularly; an out of date social profile portrays to potential customers that you may not be able to stay current on other tasks either.
- Your business may not fit in well with every social network because of audience and focus; for example, a plumbing service is not likely to score many customers on LinkedIn.
From the article:
"A great social media presence doesn’t end with just posting content. You need to make sure you are responding to comments, questions, and posts from your user base that is trying to interact with you.
Just as not posting at all has a negative connotation, so does not responding to users trying to talk to you. Make it a priority to check for comments and questions at least once a day (more, depending on how large your audience is and how active your community is)."
