Dive summary:
- Fashion brand Anthropologie is a brand to watch on social media with over 250,000 followers on Instagram and serves as a perfect example of what content marketing should look like on Instagram.
- There are five main Instagram strategies Anthropologie has implemented to engage and strengthen their online community. [see full list at Content Marketing Institute]
- The strategies implemented were a unique approach to news releases, photos of employees wearing the merchandise, behind-the-scenes images, smart use of hashtags, and event photos.
From the article:
"As a fashion retailer that’s built its brand on aesthetics, Anthropologie is a company to watch on social media. With more than 250,000 followers on Instagram (not to mention 250,000 followers on Pinterest, 664,000 followers on Facebook, and 370,000 followers on Twitter), Anthropologie demonstrates by example how fashion retailers — and other brands —can generate strong communities online."
