Dive summary:
- As guests become more mobile dependent, these five hotel brands have developed useful mobile apps. [see full list at Digiday]
- The apps offer a wide variety of services including self-check in, concierge services, local deals and information.
- For example, Conrad Hotels' mobile app is a full-service concierge that allows users to order room service, book spa treatments, and choose what kind of bath amenities they would like in the room.
From the article:
"'Today’s guests expect to be able to use their smartphones to do almost everything,' said George Corbin, senior vice president of digital, Marriott International. 'They’re more mobile than ever and consider technology to be a central part of their lifestyle. We want to change the way people travel at our hotels.'"
