Dive Summary:
- Firebrand looks at five brand case studies on Pinterest, analyzing how Boticca Boutique, Hubspot, Travel Channel and others use the social media platform engage with users.
- Their strategies reflect basic retailer companies' Pinterest strategies, as well as multimedia, B2B priorities in the case of Hubspot.
- Mashable provides an ideal example for media companies looking push shares across multiple channels.
From the article:
On this planet of over 7 billion people, 2 billion internet users with 550 million websites creating massive amounts of “big data” it is sometimes hard to get noticed. Tweets on Twitter stream past your screens in torrents, Google+ refreshes with new images and updates every few seconds and on Facebook the ticker beckons us to click on our friends latest revelations and links. ...
