Dive summary:
- Implementing creative marketing tactics rather than time consuming tactics is a secret to social media success; take cue from these five smart marketing tactics you probably haven't tried. [full list at Inc.]
- Posting in Quora, a well-known portal for offering advice, can garner major media attention if done correctly; one company posted a well-written response on spying and it was reprinted by Forbes.
- Building relationships with social media influencers is a great way to gain exposure as they often will retweet or repost to their loyal followers; connecting can be done the social networks, but to take it one step further watch for any conference appearances and try connecting in person.
From the article:
"5. Load up on content, get pageviews.
I love this trick because it is so aggressive. Alex Genadinik started a company called Comehike.com a few years ago. He was struggling to increase pageviews, so he decided to load up 250,000 articles related to hiking from public databases. He auto-generated the content with SEO-friendly links like "how to hike in San Francisco" and waited. The site grew quickly from that point on, due to how Google analyzes content on a site."
