Dive summary: 

• Although some hailed it as the year of mobile, 2013 is turning out to be the year of mobile video; Vine, Instagram and YouTube all introduced social mobile video sharing platforms this year. 
• A study from Cisco says that two-thirds of the world's data use will be for mobile videos by 2017, so brands should pay attention. 
• There are some brands who already "get" mobile video and are showing the rest how it's done. 

Warby Parker

Lowe's

Paramount Pictures

Microsoft 

Johnson & Johnson

From the article: 

“'There are two real areas of opportunity,' Bachman continued. 'One is in creating video specifically for mobile,” a trend brands are exploring now most often in social video. “The other is in being creative with the format. Mobile is tactile, so we’re able to integrate other functions that you can’t integrate online.'”