Dive summary:
- A new report from Unmetric studied 5,000 brands on Pinterest to find the most repins, followers, and postings; these 5 brands top the list. [see full list at Digiday]
- Not surprisingly, retail brands like L.L. Bean and Nordstrom topped the list, but other types of brands like publishers have also carved a spot for themselves on Pinterest.
- L.L. Bean's "Woodland Creatures" is one of only three boards to cross the 4 million followers mark.
From the article:
"According to data from Digitas, 70 percent of brand engagement on Pinterest is generated by users, not brands themselves. But of the brands that are on Pinterest, some have figured out better than others how to make use of the social image-gathering site. And clearly there is value in Pinterest users. According to Sephora, it’s Pinterest followers spend 15 times more than their Facebook fans."
