Facebook's new mandatory Timeline provides brands with significant opportunities to increase their social engagement.  Iconic and trusted organizations are already tapping into Timeline's enhanced functionalities -- and reaping the benefits.  

Companies that neglect Timeline's brand-friendly attributes will fall victim to the ever-distracted nature of the online consumer. At Socialbakers, we continuously analyze social media data to determine how brands can maximize their social media investments by posting engaging content to the most influential online users. Based on millions of points of global data, we have found the following mistakes cause the greatest hindrance to a company's success in using Timeline.

1.  Ignoring the cover photo guidelines
2.  Leaving your "about" section blank
3.  Spamming your fans with milestones
4.  Not highlighting posts
5.  Posting a single type of content

For the details on each, read the full article at iMedia Connection.