Dive summary:
- Consumers are responding to brands' sometimes desperate calls for feedback with funny Amazon reviews; five of the best are aimed at products consumers find silly. [see full list and review screenshots at DigiDay]
- Tuscan Whole Milk, a seemingly neutral product, has inspired reviews modeled after Edgar Allen Poe's The Raven.
- In addition to humorous reviews, the Wheelmate Laptop Steering Wheel Desk has amassed a collection of car crash photos from reviewers.
From the article:
"People have caught on to how much brands want to hear from them, and some have taken their time to share their opinions about brands and their products in a new and creative way: funny Amazon product reviews. It’s become a new Web genre of sorts."
