Dive summary:
- These five ads have used popular internet memes as a way to garner attention and promote their hipness. [see full list at Digiday]
- One example is the "Y U No" meme that Hipchat used on a billboard in San Francisco; after putting up the Billboard, searches for Hipchat went up by 300 percent.
- Tarder Sauce, more commonly known at "Grumpy Cat," was used by Elizabeth Forward High School in a PSA announcement on a billboard; the billboard was designed by students as an anti-drinking at prom message.
From the article:
"Besides his 'Walker Texas Ranger' fame, Chuck Norris experienced an Internet renaissance as a popular meme called 'Chuck Norris facts,' which involve exaggerated, funny statements about Norris’ manliness and strength. In an awesomely Web-nerdtastic move, Blizzard Entertainment used Chuck Norris in a TV spot for its popular game World of Warcraft."
