Dive summary:
- A study released by Simply Measured showed that 40% of the Interbrand 100, which are the world's top 100 most valuable brands, are active on Instagram.
- Instagram is #5 behind Facebook (98%), Twitter (94%), Google+ (64%) and Pinterest (51%).
- Both MTV and Starbucks have over 750,000 followers on Instagram, and the engagement leaders are Audi and Nike.
- Not surprisingly, top fashion and luxury brands are among the leaders in followers with Burberry, Gucci, Tiffany and Hermes in the top 10.
From the article:
Today, Seattle-based Simply Measured launched its Instagram analytics tool for both the public, and its enterprise customers. In conjunction with that release, the company made public a study that it executed of the Interbrand 100 firms, concerning their usage of Instagram.
The Interbrand 100, for the uninitiated, is a list of the world’s one hundred most valuable brands. At the top: Coca-Cola, IBM, Microsoft, Google, GE, McDonalds, Intel, and Apple. The blue chip brands, if you will. Here’s what Simply Measured found out:
