Dive summary:
- With these four tactics, marketers can optimize their Facebook pages for the expanding Facebook Graph. [see full list at Social Media Examiner]
- A first step is to make certain the Facebook page is listed as one of the major search categories such as Place, Music, Book, Movies, etc; from there choose subcategories to help users find you in more specific inquiries.
- Other tactics include encouraging Check Ins if you have a physical locations and encouraging tagging and commenting of photos; the increased Facebook activity will help the search rank in Graph.
From the article:
"Facebook Graph Search is definitely an interesting tool. It will continue to evolve as it goes through beta, but you can start encouraging interactions such as check-ins and tagging to help your Page show up more prominently as people search.
Remember that it’s still important to post regularly and connect with people through the news feed, since not everyone will use Graph Search."
