Dive Summary:
- Several studies have shown that marketing budgets will be increasing in post-recession 2013, meaning there will be more financial room in email marketing.
- These economic and financial changes will bring about 4 major changes to email marketing in the next few years.
- These four changes of email marketing are 1) there will be more of it 2) ROI will be replaced by sales channel 3) scrimping on necessities will come to an end 4) investments in opt-in lists will grow.
From the article:
"It isn’t just consumer spending that has changed, however. Several studies recently have pointed out how marketers are planning to increase budgets in 2013, with lifts in digital leading the way. So now that marketers have a little financial breathing room of their own, I believe they will approach email differently than they have over the past few lean years."
