Dive summary:
- Online video is gaining popularity, as proven by several recent studies, which makes sense according to Susan Weinschenk, Ph.D. as it plays into our human nature.
- Weinschenk identifies and explains four reasons people are drawn to video: 1) we pay attention to faces, 2) voice conveys rich information, 3) emotions are contagious, and 4) movement grabs attention.
- Video doesn't have to be an intensive undertaking as there are several web based services to help edit and leverage video content.
From the article:
"The take-away? Most respondents prefer video over white papers, case studies, even live demos with reps. And you should factor that into your 2013 content marketing strategy."
