Dive summary:
- Contrary to some beliefs, viral video is not by chance and there are 4 clear ways to boost a videos virality [see full list at Search Engine Watch.]
- A video that evokes high-arousal emotions in viewers like happiness, awe, or even anxiety or anger, are much more likely to be shared than those videos that evoke low-arousal emotions like sadness or relaxation.
- Positivity videos almost always produce more shares than negative videos.
From the article:
"Focus on creating high-arousal emotions in your video (awe, anxiety, anger, happiness, etc). Stay away from content formed around low-arousal emotions (sadness, relaxation). Default to using positive content more frequently than negative – but don't rule out negative content, as it's still linked to virality, though it’s a step below positive."
