Dive summary:
- Four major trends are emerging in the tech startup world that are being lead by 21 innovative companies. [see full list at AdAge]
- The four trends among tech startups are content creation, big data, commerce, and smart interfaces.
- Some top leaders in each trend include video technology company Condition One for content creation, iOS app Grokr for big data, delivery service Instacart for commerce, and motion detection software Leap Motion for smart interfaces.
From the article:
"This isn't video [Condition One] that can be but rather is meant to be viewed on mobile devices, taking full advantage of the fact that users can move and manipulate their phones, something they can't really do to their TVs. The use cases range from 360-degree tours of car interiors to creation of remote-participation experiences for concerts and sports games."
