Dive summary:
- It is not easy to be noticed at SXSW, but four startups made a solid lasting impression. [see full list at AdWeek]
- Mulu, a native advertising program, has technology that scans webpages to insert relevant advertising; for example, placing a Williams Sonoma ad into a recipe that requires a whisk.
- Vyclone, an idea created by the son of Sting, is a video app that allows multiple users to take videos of the same event and merge them into one multi-angle video.
From the article:
"It is through moments like these that you get to experience the real SXSW, a destination where many attendees never seem to make it beyond the panels, keynotes—and the parties, of course. It's in the lobbies, on the patios and bellied up to the bars of the Four Seasons, the historic Driskill Hotel, the Omni and the Hyatt where one tends to find the really important meet-ups, pitches, brainstorming sessions, and yes, deals being made—before the open bars and jammed parties sponsored by The App of The Moment kick off at happy hour and rule the night."
