Dive summary:
- It's no secret to brands that Facebook contests increase engagement; with four tactics you can help your contest stand out. [see full list at Social Media Examiner]
- A great way to expand your audience is to connect your Facebook contest to other platforms, like Pinterest.
- If it's applicable to your brand, utilizing Facebook's check-in feature can be a great way to get users to directly interact with your brand.
From the article:
"Successful Facebook Contests, it can be hard to differentiate yourself. Your Facebook fans are pummeled with tons of advertisements and other promotions. So it’s important to stand out against your competitors.
Simply giving out a free iPad or a gift card isn’t enough to attract the attention of social followers."
