Dive summary:
- Failing to perform SEO effectively can lose small business web traffic and customers, but with 4 monthly habits small businesses can stay competitive.
- The most important thing is to identify demand and choose keywords with low competition rates (Google AdWords provides a free keyword tool), then small businesses can create content in line with their target audience and keywords.
- Once great content is created, tune the content for SEO by making use of keywords and then, lastly, track and promote the site through measurable means until page 1 results are acheieved.
From the article:
"Tuning on-site content receives the lion's share of attention from most SEO blogs because it is important. But small business owners have a bigger problem: A total lack of consistent onsite SEO content creation process.
The four steps above offer a simple path toward regular, high-quality, content creation and promotion that will improve rankings and prospective customers from the Internet. It should be repeated twice per month at a minimum to keep any small business website fresh."
