With 58 percent of U.S. workers starting the day with email, 60 percent of U.S. consumers checking email while watching TV, and 38.5 percent of U.S. mobile users spending their mobile internet time on email, email marketing is the key to reaching consumers at work, home, and on the go. Yet many brand advertisers are still hesitant to work with this medium.
Click below to see Megan Conahan debunk some of the most common email marketing misconceptions.