Dive Summary:
- Opify reports that an 11-month study shows 39% of search-related traffic tracked by Google Analytics had search terms withheld.
- The study looked at 424 websites and reported that companies individually encountered "not provided" rates as high as 60%.
- Google introduced its default encrypted search setting in 2011.
From the article:
"... Optify conducted a study over eleven months with 424 web sites, involving 17,143,603 visits and 7,241,093 referring keywords, to see how serious the “not provided” issue is. ..."
