Dive Brief:
- 360i CEO Bryan Wiener will be leaving his post to serve as chairman of social media management and analytics firm Expion.
- Expion is the preferred social platform partner to the 360i agency, and parent company Dentsu has been invested since 2012.
- Wiener will stay on as chairman to 360i, but will turn over operational duties while he chairs Expion.
Dive Insight:
With the preferred partnership between 360i and Expion, it seems like a natural progression for Wiener to serve as chairman for both organizations. He can help both companies collaborate and communicate more effectively to help reach common goals.