Dive Brief:

• At its small business bootcamp tour in NYC, Facebook made the announcement that there are 30 million small business pages now on the platform. 
• That number is up five million from November. 
• The social network is on a summer tour of its "Facebook Fit" bootcamp meant to help small businesses more effectively market on the platform. 

Dive Insight: 

Facebook is still the giant of the social media world and really can't be ignored. It's interesting that so many new small business pages have been created since the platform's organic reach has continued to dramatically decline. This could be attributed to Facebook's position as a "must have." In many ways, a Facebook page has replaced a webpage as the main place to find information on a business.