Dive summary: 

• Following these 3 steps to creating a video and building a mini-campaign around the content can help supercharge social media and produce quality leads. [see full list at Social Media Examiner]
• Creating the video is the first step; be real, be specific and include a giveaway and call to action in the video. 
• In planning the social media mini-campaign, try including all your content within the theme and creating a professional landing page in line with the campaign. 

From the article: 

"Armed with a quarterly strategic plan and premium content (your video, your giveaway, plus all the indirect content that supports both), you can convert fans into quality leads and eventually, loyal customers."