Dive summary:
- Online reputation is critical to a brand's success and sometimes all it takes is one bad review/comment to tear that reputation apart; with three content marketing strategies that reputation can be repaired. [see full list at Content Marketing Institute]
- Often negative reviews come from frustrated employees, not unhappy customers, so a great tactic is to build an anonymous internal forum for employees to vent to one another thus reducing the likelihood they will vent on more public forums.
- Creating a sounding board for customers gives them a place to offer constructive criticisms and receive direct feedback without blasting negative reviews all over the internet.
From the article:
"The long and short of it is that changing patterns in consumer behavior have made online reputations more critical than ever before. Increasingly, consumers consult with online review sites before making any major purchasing decisions, which is why your company’s online review profile can prove to be a make-or-break effort. The fortunate news for businesses besieged by negative reactions is that all hope is not lost — there are steps you can take to harness user-generated content marketing and get your online reputation back on track."
