Dive summary:
- Social media discussion groups provide an excellent platform for networking with like-minded people and potential customers; these three options are a good place to start. [see full list at Social Media Examiner]
- Google+ Communities offers the ability to join groups with either your personal account or your business page; no other social network allows that customization.
- LinkedIn's groups are effective for finding both peers and customers; the network allows you to directly contact any user in the same group as you without the premium membership normally required to do so.
From the article:
"LinkedIn definitely offers the best benefits for businesses that own a group. While you do have to create and own the group using your professional profile, you can incorporate it into your company page by adding your group under the Featured Groups section."
