Dive summary:
- Brands are increasingly hopping on Pinterest to help increase visibility and build an audience; these three examples are creative ways to use Pinterest for brands. [see full list at Social Media Examiner]
- One twist some brands are using on the typical Pinterest campaign is to make the purpose of the campaign a charitable contribution; for example Sony's recent campaign donated $1 to The Michael Phelps Foundation for every pin repinned from their "Pin It to Give It" board.
- Many brands have discovered the advantage of partnering with a guest pinner to increase visibility; the symbiotic relationship benefits both the brand and the guest pinner.
From the article:
"When Guest Pinner: Automatism’s Lori Langille pins to the group board Etsy created for her, not only does Etsy’s board gather more pins from an expert source, they also attract followers from her because the board is displayed on her personal Lori Langille (Automatism) profile.
In turn, illustrator Lori Langille (Automatism) receives increased exposure through the pins on her Guest Pinner: Automatism board, as well as followers who find her through the guest board on Etsy."
