Dive summary:
- Establishing yourself or your company as a thought leader in your industry can be achieved in three key steps: blog with a plan, market your marketing, and network with influencers via Twitter.
- Advice from James Hahn II, social media manager for Drillinginfo, encourages companies to allow multiple employees to blog; he sets up a calendar and assigns dates to each employee, then sends out weekly inspiration and reminders to ensure they have a topic when their day comes up.
- Market your marketing refers to posting and sharing your blog in as many places as possible and promoting your marketing materials; Hahn, who posts his blogs to over 100 LinkedIn and Facebook groups, shares the mantra, “It’s not spam if you’re adding value,” from Jay Baer's Youtility concept.
From the article:
"Hahn sets the editorial calendar, assigning writers but not topics, for the blog. He encourages contributors to write about something they’re personally interested in."
