Dive Summary:
- Twenty-one top experts in social media marketing reveal their best piece of advice to stay up-to-date with social media campaigns. [see full list at Social Media Examiner]
- Advice from pros include focusing on grabbing attention first, converting online connections to offline connections, and like customers back on Facebook.
- All twenty-one experts will be speaking at Social Media Marketing World in San Diego, CA on April 7-9, 2013.
From the article:
"So many of us think about the end game of generating leads or sales, and others think about the metrics of engagement. But like a magazine ad, you must get someone to stop the virtual page flipping and say 'Hmm, that’s interesting.'
Focus on headline writing and visual storytelling (I steal from Lisa Buyer) to get someone to pause for that millisecond and lean in. Your content is only as good as that which gets the attention of the inundated user."
