Diva summary:
- Market research firm YouGov used a BrandIndex Buzz score from a survey of 5,000 people to rank brands in 2012.
- Toping the list in 2012 was Subway for their popular ads, "Famous Fans," that featured a list of high profile athletes.
- Amazon came in at no. 2 for the second year in a row, while usually top ranking brands Apple and Google fell a bit down the list in 2012.
From the article:
"Subway continued its "Famous Fans" ad campaign last year featuring star athletes. Amazon had two brands on the top 10 list: Amazon, at No. 2 for the second year in a row, which expanded into fashion and luxury goods e-tailing; and Kindle at No. 8. Google dropped from fourth place to 10 but still made it in the top 10; its YouTube came in at No. 9."
