Dive Summary:

• A new report from Kenshoo indicates that 20.3% of Facebook ad spending is going to mobile ads now, with the desktop still hanging on to 79.7% of the dough.
• The company's data also shows that Facebook mobile ads are commanding a 70% premium over their desktop counterparts.
• The data was gathered from clients during November and December 2012 across verticals including games, retail, financial services, travel, and software.

From the article:

"... Kenshoo’s data shows that Facebook mobile ads are currently priced at a 70% premium over desktop ads. That makes sense considering Facebook often shows seven or more ads per page on desktop. That means users are less likely to look at any single ad. On mobile, though, a single ad can take up most of the screen and therefore may be more likely to make a real impression on users. ..."