Dive summary:
- LG marketing stunt to promote G2's handset went horrible wrong in South Korea this week; more than 20 people were injured in their "G in the Cloud" event.
- The event publicized that attendees could win a handset by shooting down a balloon; several people showed up with BB guns and even one patron brought a knife on a stick; unsurprisingly, madness ensued causing injuries in the crowd.
- The event has now been dubbed "World War G" by organizers.
From the article:
"LG's G2 handset might have won plaudits from the tech press last week, but its marketing efforts in Korea have been less impressive. In fact, it's been downright dangerous. More than 20 people were reportedly injured at a 'G in the Cloud' event in South Korea, after offering people in a large crowd the chance to win a handset by shooting down a balloon."
