Dive summary:
- Twitter Vine, an app that makes six second videos, is being effectively used by businesses in 16 different ways. [see full list at Social Media Examiner]
- Some of the top ways to use Vine include showing off your product, highlighting brand advocates and displaying work done for a client.
- Vine allows for one of the basic uses of social media for businesses, humanizing a brand; HubSpot does this well by giving a tour of its office and employees.
From the article:
"Not every Vine has to be business-related. Think about broader interests of your target audience and create Vine videos they will like.
Dick’s Sporting Goods took their audience inside the stadium to celebrate the Ravens’ Super Bowl appearance. Of course, this isn’t too broad since they are a sporting goods company, but use it as an example to think about things outside of your products and services to feature on Vine."
