Dive summary:
- Blogging platform and social network Tumblr has experienced significant growth over the past two years, but brands have been hesitant to invest; these 15 reasons summarize why marketers should pay attention. [see full list at Digiday]
- Tumblr has 102 million blogs, 44.6 billion total posts, and 29.2 million unique visitors in March alone.
- Nineteen percent of Tumblr users are Hispanic, almost two times the internet average.
From the article:
"The minimum cost for a brand to buy advertising on the site’s 'Radar,' where Tumblr highlights blog posts from its users and seen by everyone using the Tumblr dashboard, is $25,000."
