Dive summary:
- The popularity of BuzzFeed started with humor posts and cute animals, but the site has expanded to include respectable news; learn 13 things every marketer should know about BuzzFeed. [see full list at Digiday]
- BuzzFeed's US digital population is 23.7 million, ranking the site as the No. 106 web property.
- Visitors to the site average about 12 pages views per person per month.
From the article:
"Once solely known for Internet memes and cute and cuddly animal posts, BuzzFeed has grown to a full-out news organization. Poaching journalists from top publications (most recently, Lisa Tozzi from the New York Times), BuzzFeed now mixes in serious news, like this piece about the the need for the U.S and the U.N. to intervene in Syria. Of course, there are still plenty animal posts. Most important, with its advertising content approach, it’s proving that disdain of the status quo can pay off."
