Dive summary:
- The cookie, technology to track web use depended on by advertisers, is under threat from lawmakers and user habits; these 13 stats are alarming to anyone hoping cookies will continue to play a prominent role in online advertising. [see full list at Digiday]
- 60 percent of respondents in a Berkeley privacy study said they would want a Do Not Track law to prevent websites from gathering information on them.
- According to Mozilla, there have been over 200 million downloads of Ad Block Plus, 42 million in the past year alone.
From the article:
"The once unthinkable — the elimination of the cookie as the organizing technology of online advertising — is now freely suggested. The cookie, a piece of technology TK years old, is now under threat from lawmakers, browser manufacturers and even behemoths like Microsoft."
