Dive Summary:
- A report from eMarketer shows that 2012's digital advertising spending passed the $100 billion mark globally for the first time, reaching about $102.83 billion.
- The report estimates that spending will grow another 15.1% in 2013 to hit $118.4 billion.
- The eMarketer assessment put North America's growth over 2011 at 13.9%, with 55.8% growth in the Middle East and Africa in 2012 and 38.4% growth in Eastern Europe.
From the article:
"... Digital advertising's stronger growth means it's taking up more of the overall business. eMarketer estimates that online advertising accounted for just under 20% of all advertising. This year, 21.7% of the advertising pie will be taken up by digital advertising. The double-digit growth is expected to decline steadily until 2016. ..."
