Dive summary:
- Funny, whimsical, creative error messages are becoming popular on websites.
- Digg alludes to an antiquated version of “Oregon Trail” saying it needs to “sell some oxen” to get back “on the trail soon.”
- iPhone app creator Taptaptap defaults to a cute baby picture to prevent anger when its website goes down.
From the article:
Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down ... your website will totally still go down.
It's a bummer, but a fact of life.
