Dive summary:
- Scott Seinberg, a best selling, international keynote, shares his 10 social media commandments for brands. [see full list at Mashable]
- The number one commandment is to be patient and consistent; brands rarely experience the overnight viral success the internet is famous for, the real pay-off comes from consistent engagement and interaction over time with followers.
- Think before you post is another critical social media commandment; brands should keep in mind that every post should add value to followers and customers even if that value is just an uplifting exchange.
From the article:
"While the anonymous, public and often informal nature of Internet dialogue often leads corporations to relax their guard, it’s important to note: Managing a brand’s social media presence is a tricky balancing act. The key to being successful? Keeping things polite and professional, and constantly acknowledging your audience’s voice, while adding value or insight to customer exchanges."
