The world of B2B marketing is no walk in the park. To build campaigns that really engage potential clients and build brand awareness, a B2B marketing professional needs a full arsenal of knowledge to depend on. Luckily, there is a plethora of valuable information right in your Twitter feed on a daily basis, if you follow the right accounts.
To help you uncover the treasure trove of B2B marketing info on Twitter, we have pulled together a list of 10 of the best accounts to follow.
1. EXPLOREB2B
On Twitter: @exploreB2B
Publishing platform exploreB2B gives professionals a place to both publish and follow industry articles surrounding the B2B industry. The platform is integrated with LinkedIn and Facebook to help you include and grow your network of professional contacts. On Twitter, they share some of the best articles posted to the exploreB2B platform.
Controlling Where & When Your Display Ads Appear http://t.co/QYeoyqgpNg by @Invision_Net via @exploreB2B
— exploreB2B (@exploreB2B) August 12, 2013
2. BTOBSOCIALMEDIA
On Twitter: @btobsocialmedia
Bizo Marketing Platform helps more than 120 million professionals around the world manage their marketing campaign with its data management and targeting capabilities. Their BtoBSocialMedia account is an extension of the company’s goals to help B2B marketers. On the feed, you will find daily tips for utilizing social media to meet your marketing goals.
Stanford study: The average user post on Facebook is seen by 35% of the user's friends. So there you go. http://t.co/pFF3HqBZSs
— BtoBSocialMedia (@btobsocialmedia) August 12, 2013
3. DARA SCHULENBERG
On Twitter: @dschulenberg
Director of digital strategy at Canyon Communications, Dara Schulenberg, has been involved in B2B marketing for over 20 years. She has an eye for brilliant articles and info that she consistently shares on Twitter.
#B2B marketers lead the pack in customer acquisition via Twitter, Here's how to do it >> http://t.co/tCpDTjAAon via @hubspot
— Dara Schulenberg (@dschulenberg) August 13, 2013
4. JULIE SCHWARTZ
On Twitter: @julieitsma
As senior VP of research and thought leadership at Information Technology Services Marketing Association, it’s Julie Schwartz’s job to keep up to date on trends in B2B marketing. Her responsibilities include research, writing and consulting on topics related to B2B marketing, and her expansive knowledge shows in her updates on Twitter.
Before tackling sales and IT, CMOs first need to lead their marketing departments out of their silos. http://t.co/9sFK0lUcZ0
— Julie Schwartz (@julieitsma) August 12, 2013
5. JEFFREY L. COHEN
On Twitter: @jeffreylcohen
Jeffrey Cohen is both the social strategist at Salesforce and the managing editor for SocialMediaB2B.com. Cohen has been providing strategic B2B marketing counsel to both the client and agency sides for over two decades. Also the co-author of The B2B Social Media Book, Cohen has plenty of knowledge to share.
Top B2B Content Marketing Trends in 2013 http://t.co/HA6jnsPE3R via @marketingprofs
— Jeffrey L. Cohen (@jeffreylcohen) August 12, 2013
6. HOWARD SEWELL
On Twitter: @HJSewell
Howard Sewell is the president of Spear Marketing Group, a full service B2B marketing and demand generation agency. Sewell is both a regular contributor to Business2Community and Q&A website Focus, as well as a publisher of his own blog, The Point. The blogs provide valuable material for Twitter.
10 Commandments of Email Copywriting http://t.co/nOYdgQ4XWU
— Howard J. Sewell (@HJSewell) August 11, 2013
7. GREG ELWELL
On Twitter: @gregelwell
As founder and principal of B2BInbound.com, Greg Elwell is sitting on top of a mountain of helpful B2B marketing knowledge. The focus of B2BInbound.com is business storytelling which is also a topic Elwell tackles on his personal blog, among other related topics.
Why even seemingly mundane tweets works well for 'Me to You' Marketing http://t.co/TMpPPQW1uC via @joelcomm @gregelwell
— Greg Elwell (@gregelwell) August 12, 2013
8. ARDATH ALBEE
On Twitter: @ardath421
Ardath Albee, the founder of Marketing Interactions, is a well-known B2B marketing expert and author of eMarketing Strategies for the Complex Sale. Her impressive client roster boasts such names as Cisco and Adobe, so you can be sure she knows her stuff.
Wondering how to modify #B2B marketing programs for an Account-Based Approach? http://t.co/Rizxu3ZVJo via @Demandbase
— Ardath Albee (@ardath421) August 8, 2013
9. PAUL DUNAY
On Twitter: @PaulDunay
Paul Dunay’s resume is an impressive read, including global VP of marketing for Maxymiser, author, blogger, public speaker and award-winning B2B marketer. He’s been helping businesses in various industries with innovative marketing campaigns for over 20 years.
Facebook campaigns that are narrowly targeted are 91% accurate according to Nicolas Franchet, Head of e-Commerce, Facebook #etaileast
— Paul Dunay (@PaulDunay) August 13, 2013
10. WENDY MARX
On Twitter: @wendymarx
Wendy Marx is an award winning PR and marketing communications executive. With her agency, Marx Communications, she focuses on helping her clients become well-known brands.
4 things to know about pitching local TV: It isn’t just about the swing; it's the follow-through http://t.co/qqdM4sizRQ #PR #B2B #Marketing
— Wendy Marx (@wendymarx) August 13, 2013
