Congratulations! You’ve finally convinced the boss-man that attending and covering an industry conference on behalf of your B2B company is fantastically worthwhile for a multitude of reasons.

As an attendee, you’ll absorb rich information from true thought-leaders– info you can bring back to the office so the whole team stays on the cutting-edge of technologies, trends, tactics, and techniques specific to your biz.

As a blogger, you’ll churn out a ton of valuable content sure to beef up your B2B publication (fresh traffic, readers, links, hooray!) and get on the radar of the conference organizers and speakers (because who doesn’t like when their genius is favorably promoted?).

And lest we forget: The bevy of after-hours networking events, opportunities to mingle with industry rockstars and soak up some juicy secrets of the trade….