Dive summary:
- Ad Age's data center has compiled a list of the top 10 fastest growing ad spenders in the U.S. for 2012.
- Samsung Electronics tops this years list with a 58% increase in ad spend from 2011 to 2012; the push in spending due to its mobile competition with Apple.
- The entire study ranked the top 100 spenders; 31 of the 100 increase ad spending by the double digits in 2012.
The top 10 fastest growing ad spenders, along with money spent and percentage growth from 2011, are:
- Samsung -- $881 million -- 58%
- Amazon -- $1.1 billion -- 47%
- IAC -- $547 million -- 43%
- Lions Gate -- $418 million -- 43%
- AbbVie -- $481 million -- 41%
- Discover -- $603 million -- 30%
- Dish Network -- $469 million -- 29%
- Honda -- $1.2 billion -- 29%
- Kia -- $637 million -- 27%
- T-Mobile US -- $1.1 billion -- 27%
From the article:
"The nation's 100 largest advertisers increased 2012 ad spending by a meager 2.8% as they grappled with a slow-growth economy."