Dive Summary:
- Rimm-Kaufman Group (RKG) released the Digital Marketing Report, covering the last quarter in 2012, that showed mobile search now represents 20% of the overall search market.
- Rising worldwide adoption of smartphones and tablets is attributed to the rise in search market share for mobile devices.
- RKGs report identified Apple as still having a lead in mobile search with the iPad and iPhone beating out Android devices.
From the article:
"On Wednesday, Rimm-Kaufman Group published its new Digital Marketing Report, which covers the fourth quarter of 2012. It’s findings convincingly show mobile’s growing dominance in search.
The findings show that mobile traffic has ballooned to represent a staggering 20% share of the overall search market. Smartphone and tablet market penetration has contributed tremendously to the boom in mobile search, as millions of people around the world connect to the Internet regularly via their mobile devices."
