Dive summary:
- Flower delivery service 1-800-Flowers is a regular user of Facebook ad services and has increased investment in mobile app install ads this year, as well as mobile ad versions of Sponsored Stories and Facebook offers.
- 1-800-Flowers has also made a sizable Valentine's Day investment in Facebook desktop ads including an exclusive, national ad on the log-out page that will run today.
- Ads will offer a 20% discount to Facebook users and target past customers by using emails lists.
From the article:
"Amit said he believes Facebook ads deepen relationships with consumers when compared to other paid digital platforms. 'When you see a Sponsored Stories ad in your news feed, it brings engagement for the user that's very natural compared to a banner ad on another site that can aggravate the user,' he said. 'Facebook is more native to the users’ expectations.'"
