SPEED, SCOPE, VALUE: The “Iron Triangle” of Marketing Content Management
Is it time for marketers and content management system decision-makers to join forces before selecting the right CMS for their business? Perfect Sense and Industry Dive have teamed up to present a new playbook highlighting:
· Three factors that make up the “Iron Triangle”
· How decision-makers can use the triangle to guide the process of selecting a CMS
· How companies balance the three legs of the triangle
· Why marketers should have a voice in the CMS selection
· Which questions marketers should answer before a CMS choice is made
Understanding the “Iron Triangle” of content management can help guide the process of selecting a CMS that provides maximum scope and versatility, while driving value across the enterprise. And, learning to integrate a marketer’s valuable insights when choosing a CMS can help achieve the full potential value of the system.
Want to know more? Download our latest playbook today.