AT&T Inc. has launched a new advertising campaign highlighting its GoPhone unlimited talk, unlimited text and freedom from surprise bills effort.

The campaign kicked off this week, featuring rock star Meat Loaf and '80s pop icon Tiffany. In the television spot, Meat Loaf breaks into song with GoPhone-inspired lyrics to the melody of his classic hit, "Paradise by the Dashboard Light," when his son asks for a GoPhone.

"GoPhone is changing the conversation about wireless by giving customers control over how much and how often they pay for their wireless service, and they still get access to AT&T's exclusive content, devices and features," said Judy Cavalieri, AT&T vice president of prepaid, said in a statement.

"The new advertising illustrates these features in a fun, entertaining way to which all viewers can relate," she said.

The mother in the commercial, played by Tiffany, enters the room and joins the song. Then the family of three all agree to go get GoPhone because it offers unlimited talk to any wireless AT&T customer.

Customers can add unlimited text without fear of surprise bills

BBDO Atlanta and New York created the campaign.

GoPhone is a wireless service for the mobile-to-mobile calling community of more than 70 million people, offering the ability to carry over a balance from month to month without a contract.

The 30-second TV spot will run nationally, along with radio advertisements featuring the song in select markets.