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AT&T first US carrier to launch location-based marketing service - Mobile Commerce Daily

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AT&T first US carrier to launch location-based marketing service
Kmart, Hewlett-Packard, Del Monte Foods, SC Johnson and JetBlue Airways are among the initial brands offering coupons via the landmark ShopAlerts by AT&T location-based mobile marketing program.
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Reliant Energy prioritizes mobile, social to enhance CRM initiatives
NEW YORK ? A Reliant Energy exec said his company tapped SAP AG to enhance its customer relationship management platform by adding mobile and social elements to its direct-to-consumer and business-to-business initiatives.
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Moosejaw Mountaineering employs mobile video to influence purchase decisions
Outdoor gear and apparel retailer Moosejaw Mountaineering is using video on its mobile retail site to let consumers experience products before they buy them.
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Frequent app updates key for long-term brand engagement: expert ? Luxury Daily
Luxury Daily today ? Frequent app updates key for long-term brand engagement: expert; Web design is more than just a pretty face.
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Driving mobile commerce 2011 holiday success from the lessons of 2010
Mobile commerce hit its stride during the 2010 holiday season, with some retailers driving up to 7 percent online revenue through mobile devices.
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